Post-consumer gold


PuzzleAs in other recycling, changing consumer 'waste' habits is important to solving the gold problem. Gold is so valuable that businesses, being very efficient, never discard it. Using gold which has been recycled from industry (including jewelers' scrap), therefore, doesn't change the current cycle of environmental damage. Post-consumer gold, by definition, does not include metals from industry.


While gold is valuable enough to provide an incentive for industry to recycle, individuals have had trouble getting value for their old jewelry. As a result, significant amounts of gold sit idle, while mining continues at a pace of 2,500 tons a year, 80% of which is used by the jewelry industry. In fact, we estimate that there is enough gold above ground (already mined) to satisfy all demands of the jewelry industry for the next 50 years. Much of it sits in bank vaults and in the form of old and unwanted jewelry.


greenKarat uses gold refined from post-consumer jewelry. In fact, nearly all of the gold we now use is post-consumer. By selecting greenKarat products, you are driving a fundamental change in the supply chain of the jewelry industry.