Evolving trends and perceptions of jewelry

 

Societal traditions, marketing and values have all influenced our perceptions of fine jewelry over time. While betrothal rings were given in Roman times, how did that turn into yesterday's trend of giving a white diamond to signify engagement?

 

We observe a beneficial transformation underway: Engagement ring trends are driven by a desire for something different and a growing commitment to caring for the world around us. The way we value jewelry today goes beyond a marketing campaign. People are paying more attention to what materials go into their jewelry and where those materials were sourced. We suspect they share our belief that ethics are embedded in the end product and don't want to wear anything less than kindness and love.

 

 

 

 

Come along as we glance at the last 75 years, consider what has influenced our perceptions or served as a turning point for change

Today

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Read more about the movement we like to call Bling Revolution.